Business Case by Corporate Social Responsibility

Scale and profit characterisctic from Corporate Social Responsibility for some organization can be different by the corporate characteristic itself and so hard to measure although so much literare who contain about how to measure it, such as fourteen balance scorecard point by Deming. But business looklikes non profit if must doing Corporate Social Responsibility strategy.
By survey, The Millenium Poll on Corporate Social Responsibility at 1999 by Environics International (Toronto), Conference Board (New York) and Prince of Wales Business Leader Forum (London) from 25.000 respondent in 23 country show that for make an opinion about company, 60% says that business ethic, practice to employee, environmental effect, Corporate Social Responsibility is playing this role, but for 40% image and brand of company is suggested for them. Just 1/3 have based opinon by business fundamental factor such as financial factor, size of company, company strategy or management.
For more detail, consument attitude for company who not applying Corporate Social Responsibility is want to judge (40%) and 50% never ever buy the product from the company.
Business Case for Corporate Social Responsibility between company usually shift one or more from this argument:
Human Resources
The Corporate Social Responsibility Program look as a help by employee recruitment for local people, mainly by the rivalry employee of fresh graduate. The probability will increase for asking about the company Corporate Social Responsibility policy for the potential employee recruitment then having a comprehensive policy will be an added value for company. Company Social Responsibility also used for make a comfort work athmosphere between staf, especially if mixed up at "wages qualifying" and "fundraising" activity or likes volunteers.
Risk Management
Risk Management is the nucleus for company strategy. Reputation forming for many years can destroy in second by some insident likes corruption scandals or environmental scandal. This incident may attract unwanted attention from authorities, courts, goverment and the media. Establishing a culture "doing something right" on the company can reduce these risks.
Distinguishing Brand
In the midst of the hustle and bustle of the market the company strives to create a unique way of selling that can make the product of this company different from its competitors in the mind of consument. Corporate Social Responsibility can contribute to create a loyalty for consument on the basis of specific values of corporate ethics.
License Business
Company always try to avoid interruption in their business through taxation or regulation. By doing something "right" on a voluntary basis, they will able goverment and public that they very serious attention about health and safety, discrimination or environmental proble,m so they can avoid the interventions. Company who open a business outside their home country can ensure that they accept well as a public of company with respect to labor and welfare due to environment, and thus an obvious advantage and very high board salary will not disputed.
Business Disputes Motif
Critics of Company Social Responsibility will lead to a reason which company business will ultimately blamed. For example, there is the belief that Corporate Social Responsibility is often done as an attempt to divert the public attention on ethical issues of major business corporation.