Monday, September 21, 2009

Business Case by Corporate Social Responsibility

Scale and profit characterisctic from Corporate Social Responsibility for some organization can be different by the corporate characteristic itself and so hard to measure although so much literare who contain about how to measure it, such as fourteen balance scorecard point by Deming. But business looklikes non profit if must doing Corporate Social Responsibility strategy.
By survey, The Millenium Poll on Corporate Social Responsibility at 1999 by Environics International (Toronto), Conference Board (New York) and Prince of Wales Business Leader Forum (London) from 25.000 respondent in 23 country show that for make an opinion about company, 60% says that business ethic, practice to employee, environmental effect, Corporate Social Responsibility is playing this role, but for 40% image and brand of company is suggested for them. Just 1/3 have based opinon by business fundamental factor such as financial factor, size of company, company strategy or management.
For more detail, consument attitude for company who not applying Corporate Social Responsibility is want to judge (40%) and 50% never ever buy the product from the company.
Business Case for Corporate Social Responsibility between company usually shift one or more from this argument:
Human Resources
The Corporate Social Responsibility Program look as a help by employee recruitment for local people, mainly by the rivalry employee of fresh graduate. The probability will increase for asking about the company Corporate Social Responsibility policy for the potential employee recruitment then having a comprehensive policy will be an added value for company. Company Social Responsibility also used for make a comfort work athmosphere between staf, especially if mixed up at "wages qualifying" and "fundraising" activity or likes volunteers.
Risk Management
Risk Management is the nucleus for company strategy. Reputation forming for many years can destroy in second by some insident likes corruption scandals or environmental scandal. This incident may attract unwanted attention from authorities, courts, goverment and the media. Establishing a culture "doing something right" on the company can reduce these risks.
Distinguishing Brand
In the midst of the hustle and bustle of the market the company strives to create a unique way of selling that can make the product of this company different from its competitors in the mind of consument. Corporate Social Responsibility can contribute to create a loyalty for consument on the basis of specific values of corporate ethics.
License Business
Company always try to avoid interruption in their business through taxation or regulation. By doing something "right" on a voluntary basis, they will able goverment and public that they very serious attention about health and safety, discrimination or environmental proble,m so they can avoid the interventions. Company who open a business outside their home country can ensure that they accept well as a public of company with respect to labor and welfare due to environment, and thus an obvious advantage and very high board salary will not disputed.
Business Disputes Motif
Critics of Company Social Responsibility will lead to a reason which company business will ultimately blamed. For example, there is the belief that Corporate Social Responsibility is often done as an attempt to divert the public attention on ethical issues of major business corporation.

Report and Investigation of Corporate Social Responsiblity

For showing that a company is a good business member so a company can make a report for the implement of Corporate Social Responsibility including in terms of:
Accountability for standard AA1000 based report appropriate standard John Elkington is a report base triple bottom line.
Global Reporting Initiative.
Verite
Report based standard international social accounting SA8000
Based Environmental management ISO 14000

In some contry need a report of Corporate Social Responsibility, although difficult to obtain consensus on the measure used to measure company performance in the social aspect.
So much company using a external audit for make sure the truth of company annual report which includes the contribution of companies in sustainable development, usually given the name of Corporate Social Responsibility reports or sustainability report. But that report has widely format, style, and metodologic evaluation used. So much criticsism say that this report is just "sweet lips", for example at the case of annual report from Enron and also the cigarettes company. But, more improved the Corporate Social Responsibility concept and verification report method, current trends happening is the increase in the truth of the report. However, Corporate Social Responsibility reports or sustainability report is an effort to improve corporate accountability in the eyes of their stakeholders.

Analytic and Development for Corporate Social Responsibility

Today the big attention from corporate in community has improved by improving sensibility and care about ethic and ecologycal problem. Problem such as ecology vandalism, mistreatment of employee, and defect who make a uncomfort or dangerous for consument is a headlines of a newspaper. Goverment regulation for many country about ecology and social problem get more firmly, also the standard of law often made to limit the authority of state regulators (for example term by European Union). Some investor and company based invest management is start to get more attention for Corporate Social Responsibility from some company for the investment decision, a practice who known as "Social Responsible Investing".
So much supporter for Corporate Social Responsibility who get apart Corporate Social Responsibility from Social Charity and a "good deed", but the truth is Social Charity is a little part from Corporate Social Responsibility. Company in the past also give money for community project or scholarship and make a social charity. They also advise and push the employee to be volunteer take a part from community project thus creating a goodwill in the eyes of the community that will directly enchance a company reputation and to strengthen the company brand. With accepted the concept of Corporate Social Responsibility, especially the triple bottom line, company got a new skeleton for placing something at a social charity programs.
Concern to community relations can be interpreted very widely, but briefly can be understood as an increase in the participation and position in the organization in a community through various efforts together for the benefit of the organization and the community. Corporate Social Responsibility not just a charity, when Corporate Social Responsibility requires a company when take a decision to seriously calculate the consequences for all stakeholders companies, including environmental. This requires the company to create a balance between diverse interests of external stakeholders with the interest of shareholders, which is one of the internal stakeholders.

Corporate Social Responsibility

Corporate Social Responsibility is a concept that organization especially a corporate have a responsibility for consument, employee, shared holder, community and ecology in every operational aspect.
Corporate Social Responsibility closely to "sustainable development", where a argument say that a corporation for doing some activities should not base their decision solely based on financial factor, such as profit or deviden but also must be based by social and ecology for today and future.

AdSense

AdSense is a ads program cooperation by internet from google. With AdSense program, site or blog owner who has register and approved can place a ads unit who the materi of ads is given by google at they site or blog. Site or blog owner will earn some money for profit shared from google every single click from the web visitor, this system also known as pay per click (ppc).
Beside ppc AdSense also have a program called AdSense for search and Referral. For AdSense for search, the site owner can place a google search box at their site. Site owner earn from google for every search doing by visitor from the search box, who continue to click the ads from the result of searching. From Referral, site owner get earning from google, if they approved.

Online Business

Online Business mean something you do for earning some money from your internet activity. Such as Website owner and blogger earn money from PPC (Pay Per Click)programs or other. Website or Blog owner usually have some space for ads. And they paid from ads program owner if someone take a look to they website or blog and click the ads.
Website owner and blogger also called as a publisher by ads program owner.

Sunday, September 20, 2009

About this blog

This blog sharing all about Business and Problem, Innovation.
Prologue.
Everyday and everywhere people doing a business. But what is business?
According to wikipedia Business (also called a firm, or enterprise) is a legally recognized organization designed to provide goods and/or service to consumers.
As a addition this from me (as the admin of this blog) Business is a personal or organization design to provide goods and/or service to consumers for profit.
I think all business direction is profit. Someone as a businessman will do job for profit. So profit is everything. If not profit it's mean a charity.
Just that for first posting. Next we will continue with another discussion.