Today the big attention from corporate in community has improved by improving sensibility and care about ethic and ecologycal problem. Problem such as ecology vandalism, mistreatment of employee, and defect who make a uncomfort or dangerous for consument is a headlines of a newspaper. Goverment regulation for many country about ecology and social problem get more firmly, also the standard of law often made to limit the authority of state regulators (for example term by European Union). Some investor and company based invest management is start to get more attention for Corporate Social Responsibility from some company for the investment decision, a practice who known as "Social Responsible Investing".
So much supporter for Corporate Social Responsibility who get apart Corporate Social Responsibility from Social Charity and a "good deed", but the truth is Social Charity is a little part from Corporate Social Responsibility. Company in the past also give money for community project or scholarship and make a social charity. They also advise and push the employee to be volunteer take a part from community project thus creating a goodwill in the eyes of the community that will directly enchance a company reputation and to strengthen the company brand. With accepted the concept of Corporate Social Responsibility, especially the triple bottom line, company got a new skeleton for placing something at a social charity programs.
Concern to community relations can be interpreted very widely, but briefly can be understood as an increase in the participation and position in the organization in a community through various efforts together for the benefit of the organization and the community. Corporate Social Responsibility not just a charity, when Corporate Social Responsibility requires a company when take a decision to seriously calculate the consequences for all stakeholders companies, including environmental. This requires the company to create a balance between diverse interests of external stakeholders with the interest of shareholders, which is one of the internal stakeholders.
So much supporter for Corporate Social Responsibility who get apart Corporate Social Responsibility from Social Charity and a "good deed", but the truth is Social Charity is a little part from Corporate Social Responsibility. Company in the past also give money for community project or scholarship and make a social charity. They also advise and push the employee to be volunteer take a part from community project thus creating a goodwill in the eyes of the community that will directly enchance a company reputation and to strengthen the company brand. With accepted the concept of Corporate Social Responsibility, especially the triple bottom line, company got a new skeleton for placing something at a social charity programs.
Concern to community relations can be interpreted very widely, but briefly can be understood as an increase in the participation and position in the organization in a community through various efforts together for the benefit of the organization and the community. Corporate Social Responsibility not just a charity, when Corporate Social Responsibility requires a company when take a decision to seriously calculate the consequences for all stakeholders companies, including environmental. This requires the company to create a balance between diverse interests of external stakeholders with the interest of shareholders, which is one of the internal stakeholders.
0 comments:
Post a Comment